Reporting to the Chief Marketing and Communications Officer, this senior leader will develop and direct digital marketing and marketing intelligence strategies for Beth Israel Lahey Health and all of its hospitals, service lines and business units, in alignment with our mission and business strategy.
This individual will play an integral role in shaping business strategy and growing patient volume for Beth Israel Lahey Health, and advance the organization’s standing both regionally and nationally as a consumer-focused health care provider. Within the digital strategy component of the role, the scope of oversight includes web strategy and development for BILH’s public-facing websites and intranets as well as our presence on third-party websites, digital engagement, mobile and interactive platform development, lead generation via search engine and social media marketing, design and management of consumer-facing tools including physician search, online appointment scheduling, apps and marketing call centers. Within the marketing intelligence component, the scope of oversight includes marketing research, data warehouse development, Consumer Relationship Management (CRM) and Marketing Automation (MA) strategy and implementation, segmentation, machine-based learning and predictive modeling, identification and adoption of emerging marketing and communications technologies, and forecasting, analytics and reporting for the entire Marketing & Communications department.
Bachelor's degree required. MBA highly preferred.
10+ years of progressively responsible experience in marketing leadership roles, ideally in a matrixed environment.
7+ years of supervisory experience
5+ years of health care experience, preferably within a large provider system.
Beth Israel Lahey Health is an integrated system providing patients with better care wherever they are. Care informed by world-class research and education. We are doctors and nurses, technicians and social workers, innovators and educators, and so many others. All with a shared vision for what healthcare can and should be. We are committed to attracting, developing and retaining top talent. We strive to create a diverse and inclusive workplace that reflects the communities in which we work and serve. With a team approach to care, we encourage learning and growth at all levels and offer competitive salaries and benefits.
Since 1975, the American Association for Physician Leadership has helped physicians develop their leadership skills through education, career development, thought leadership and community building.
Now more than ever, physicians are leaders in their organizations and communities. The American Association for Physician Leadership® maximizes and supports physician leadership through education, community, and influence.